Hartman Group - Research on sustainable marketing
The Hartman Group, Inc
About Us
The Hartman Group really does get "close" to consumers.
The Hartman Group goes where consumers are — in their kitchens, at the dinner table, alongside them while they shop. For nearly two decades, no one has examined more kitchen cupboards or bathroom medicine cabinets than we do.
The Hartman Group applies this unique brand of innovative ethnographic research methodology and techniques to resolve the contradictions that exist between what consumers say with their actual behavior. By literally immersing ourselves in the often complicated daily lives of consumers, we study the consumer in action seeking to understand the "why behind the buy" and in the process uncover the rich insights underlying trends, strategy and innovation.
While The Hartman Group is acknowledged as the premier provider of consumer insights in Health and Wellness, our innovative proprietary research techniques can be applied to a broad range of business initiatives.
About Us
The Hartman Group really does get "close" to consumers.
The Hartman Group goes where consumers are — in their kitchens, at the dinner table, alongside them while they shop. For nearly two decades, no one has examined more kitchen cupboards or bathroom medicine cabinets than we do.
The Hartman Group applies this unique brand of innovative ethnographic research methodology and techniques to resolve the contradictions that exist between what consumers say with their actual behavior. By literally immersing ourselves in the often complicated daily lives of consumers, we study the consumer in action seeking to understand the "why behind the buy" and in the process uncover the rich insights underlying trends, strategy and innovation.
While The Hartman Group is acknowledged as the premier provider of consumer insights in Health and Wellness, our innovative proprietary research techniques can be applied to a broad range of business initiatives.