Word of Mouth Marketing Assn
Word of Mouth Marketing Association -- WOMMA - Welcome!WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
- Promoting "best practices" to ensure more effective marketing
- Protecting consumers and the industry with strong ethical guidelines
- Evangelizing word of mouth as an effective marketing tool
- Setting standards to encourage its use