What tribe are you attracting?
Oct/16/2008 09:20 PM Filed in: Seth Godin | Leadership
Seth Godin’s newest book, Tribes, came out today. If you have not ordered it yet, you really should. Like any good author, he has a way of communicating ideas in unique ways that push us into new territory.Tribes accomplishes that task very well. Read More...
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Do you speak the language of your customer?
Oct/14/2008 07:22 PM Filed in: Customer Service
Got a strange phone call this weekend from a local resort located in a high-end, destination market. A beautiful location in Lake Tahoe. Sounds like a formula for success, right?
I usually get the telemarketing calls because I love the communication aspect of whatever it is the business is pitching. I like to hear their approach and see how far the sales process might go. Read More...
I usually get the telemarketing calls because I love the communication aspect of whatever it is the business is pitching. I like to hear their approach and see how far the sales process might go. Read More...
What you can learn from Apple's Laptop launch
Oct/14/2008 08:20 AM Filed in: Technology | Apple
Apple’s new laptop could (according to some analysts) increase their share of the laptop market by 50%. I was thinking about what you could learn from Apple’s marketing prowess. Here are some things to consider:
- Apple has one of the strongest brands in the world
- Apple has consistently tried to meet or exceed customer expectations, and in many ways, has led us by the hand to new places.